Period Swimwear Trends: Empowering Choices for Women

Ah, the excitement of a sun-soaked beach day! But what happens when your period decides to gatecrash the party? Enter ladies and teen period swimwear. This revolutionary swimwear genre is making waves, ensuring every beach trip remains as carefree as possible. Let's plunge into this ocean of comfort and style!

What is period swimwear?

The fashion industry, often lauded for its innovation, took its time to address one of the most fundamental needs of women. Period swimwear, a marvel in its own right, is designed to cater to women on their menstrual days, ensuring they can hit the beach or pool without a second thought.

Think of period swimwear as the superhero of the swimwear world. Fashioned to serve women during their menstrual cycle, it's the ideal fusion of the protective features of period underwear and the flair and practicality of swim attire. And it's making summer getaways so much better!

Why Period Swimwear is a Game-Changer

Breaking Taboos

Periods, despite being a natural bodily function, have been shrouded in stigma and taboo for centuries. But with period swimwear, women are not just making a sartorial choice; they're making a societal statement. By wearing this innovative piece of clothing, they're saying, "I refuse to be restricted."

Comfort and Confidence

Gone are the days of sneaky tampon adjustments or leak paranoia. Period swimwear guarantees a worry-free swim, letting you enjoy every ripple and wave.

Top Period Swimwear Trends for 2023

Sustainable and Eco-Friendly Choices

Who said you can't be stylish while being eco-conscious? The trend is leaning towards sustainable designs and materials. Flaunt your swimwear, knowing you're also being kind to Mother Earth.

Vibrant Patterns and Inclusivity

Whether you're into minimalistic designs, playful polka dots, or vivid tropical prints, there's something to cater to every style palette. Moreover, by embracing inclusivity, these swimwear options celebrate bodies of all shapes and sizes.

Multi-Functional Designs

Versatility is the name of the game. Many period swimwear designs are perfect for various activities. Be it lounging by the pool, surfing the waves, or even a quick yoga session on the beach, there's a fit for every need.

How to Choose the Right Period Swimwear

Ready to make a splash but unsure about picking the perfect period swimwear? No worries, we got you. Let's make this as fun and easy as picking out your favourite ice cream flavour!

1. Fit and Comfort

First things first, let's talk fit. You know that feeling when you sip on your go-to latte, and it's just right? That's how your swimwear should feel. Look out for those adjustable straps and waistbands. The ideal swimwear hugs you just right, making sure you're comfy and snug.

2. Absorbency

Swim, splash, and sunbathe without a second thought! We don't make false outrageous claims like some other brands. Our period swimwear features Azure InnovSwim™ Technology that has been independently tested for absorbency in world-leading laboratories and has been certified to absorb up to 6ml (1 regular tampon or pad holds 5ml). Read about how period swimwear works

4. Aesthetics and Personal Style

Now for the fun part! Who said period swimwear has to be boring? It's time to let your personality shine. Are you a minimalist at heart, drawn to subtle shades? Or perhaps you're the vivacious type, always reaching for bold patterns? Whatever your vibe, there's a design out there calling your name.

The Impact on Women's Confidence

You know how some outfits just make you feel like you can conquer the world? Well, swimwear should do that, too! With period swimwear, there's no holding back. Whether you're diving into the deep end or just lounging by the pool, you get to do it with flair and confidence. And the best part? That time of the month won't rain on your parade. It's like having your very own superhero suit - dashing, daring, and always ready for action!

Caring for Your Period Swimwear

Investing in period swimwear is a step towards sustainable living, but to ensure its longevity and optimal performance, proper care is essential. Think of it as nurturing a plant; with the right care, it flourishes.

  1. Rinse Right After Use: Whether you’ve been in a chlorinated pool or the salty ocean, it's best to rinse your swimwear immediately after use. This helps in preserving the fabric and maintaining its absorbency properties.
  2. Avoid Harsh Chemicals: When washing, opt for gentle, eco-friendly detergents. Steer clear of bleach or fabric softeners, as they can compromise the material's integrity and reduce absorbency.
  3. Air Dry: Sun and air are your period swimwear's best drying buddies. Avoid wringing them; instead, gently squeeze out excess water and lay them flat to dry.
  4. Storage Matters: Store your period swimwear in a cool, dry place. If you’re traveling, ensure they're entirely dry before packing to prevent any mould or mildew.

Remember, the better you care for your period swimsuit, the longer it'll serve you, ensuring you have countless worry-free beach days ahead!

Embracing the Future of Swimwear

The acceptance of period swimwear represents a broader societal shift towards embracing women and their needs. It’s setting the tone for the future of swim attire. It's more than just a passing trend. By merging style, unparalleled comfort, and practicality, it's heralding an era where women can truly relish every beach escapade, spa retreat, or pool day.

And if you're keen on hopping aboard this trend, why not start with a brand that understands women's needs inside out? We at Azure Belle are one such destination that celebrates women, offering a curated range of period swimwear that's high on style and functionality. Jump into our collection and be part of this empowering journey. Because, after all, why should a little thing like a period come between you and your love for the water?

With the future looking so promising, one can't help but wonder: What's next in the world of period swimwear? Whatever it is, it's bound to make waves, ensuring women everywhere continue to swim with poise, confidence, and utmost comfort.


If you’re ready to take the plunge and start enjoying the water even on your period days, Azure Belle has a range of discreet period swimwear that’s perfect for hitting the beach, stretching with some laps or just chilling by the pool.

With our range of women’s period swimsuits in one-piece and two-piece styles and teen period swimwear designed for anyone trying out period underwear for the first time, you’re sure to find the perfect fit. Shop our period swimwear online today, and never miss out on swimming even when it’s that time of the month again.

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