Our story

Hi, I’m Bryley. I’m a mother of three, an avid beach lover, and the founder of Azure Belle.

A Life-Changing Journey

I have spent almost 20 years in the corporate world, but my entire world turned upside down during my third pregnancy when our son was diagnosed with a life-threatening condition when I was 20 weeks pregnant. This led to invasive in-utero surgery and his premature birth. His lungs were so severely damaged that at birth he required resuscitation followed by seven weeks of life-sustaining ventilator support, unable to breathe on his own.

We were finally able to welcome him home after enduring an incredibly challenging 148 days in the hospital. Surrounded by his two loving sisters and family, and supported by an incredible team of doctors and nurses, he has grown into a thriving, happy baby boy. Throughout this life-changing event, my perspective shifted, and what truly mattered to me became crystal clear: belief in myself, nurturing my health and wellbeing, and time with my young family.

Breaking Taboos and Empowering Women

As a mother, I am responsible for setting the best possible example for my children—especially my daughters. But I realised that I still had my own hang-ups around my period. When I had my period, I could only swim and play in the pool with the kids if I wore a tampon or menstrual cup, both of which are invasive, uncomfortable, and ultimately end up in landfills. The leak-proof period options available were daggy (I may be a mum, but that doesn’t mean I’ve given up my style), single-use, and harmful to the environment.

Embracing Freedom and Confidence

Enjoying the beach or pool on a hot summer’s day is part of the Australian way of life, and I didn’t want my daughters to see me shrinking away and sitting on the sidelines during "that time of the month." I wanted to set an example that women can run, swim, play, and do anything they set their minds to, at any time of the month. I wanted stylish, discreet period swimwear that I could confidently wear at the beach or pool. So, I decided to create it for myself, my daughters, and women and teens across the country who deserve to be playful, active, and inspired, whether it’s their first period or their fortieth.

Inclusivity, Empowerment, and Innovation

At Azure Belle, we recognise that periods are highly personal, and each woman is in a unique phase of her own journey. Our brand is built on the principles of inclusivity, empowerment, and innovation.

Azure Belle goes beyond being just your typical period swimwear—it's a celebration of freedom that wholeheartedly embraces femininity and all that comes with it. We embrace the good, the tough, and yes, even those uncomfortable moments (although our vision is centered around minimising those). Our goal is to create a warm and welcoming environment where you can feel comfortable and confident, knowing that we've got your back throughout your journey.

Azure Belle offers you so much more than just a stylish swimwear option. Our period swimwear is designed to provide ultimate comfort, style, and leak-proof protection, so you can enjoy your time in the water without worries. We understand that periods can be challenging, and we want to make sure you feel supported and empowered to be yourself, no matter what time of the month it is.

Choosing a sustainable option

By choosing Azure Belle, you're making a conscious decision to reduce your environmental footprint. Our pieces can simply be washed and re-worn, eliminating the need for plastic menstrual cups, tampons, and single-use underwear that contribute to waste. You can feel good about your purchase, knowing that you're making a positive impact on the planet.

Your Happiness Matters

We believe in providing exceptional customer service and want to ensure your satisfaction, that's why we offer our 100% Happiness Guarantee on all of our products. We want you to feel confident and happy with your Azure Belle experience, and if for any reason you're not completely satisfied, we'll make it right.

I hope you, your mum, your daughters, your sisters, and your friends love Azure Belle as much as I do. Step into your next chapter with unwavering confidence, embracing the freedom that our products provide.

Join our Azure Belle sisterhood and be part of a community that supports and uplifts women and teens across the country.

Yours in freedom,


Win! Monthly giveaway

We run a monthly giveaway to win a $200 Summer beach pack, simply tag @azurebelleswimwear and #periodswimwear on your socials together with a photo or video of you and your Azure Belle product.