Our story

A Life-Changing Journey

Our Founder Bryley, based in Melbourne, Australia had spent almost 20 years in the corporate world, but her entire world turned upside down during her third pregnancy when her son was diagnosed with a life-threatening condition (hydrops fetalis) when she was 20 weeks pregnant. This led to invasive in-utero surgery and his premature birth two months early. His lungs were so severely damaged that at birth he required resuscitation, this was followed by seven weeks of ventilator life-support. 

Bryley waited an excruciating three long weeks until she could finally hold her baby in her arms for the very first time as he was so critically unwell. Her two daughters waited 7 long weeks to hold their baby brother for the first time. After an incredibly challenging 148 days in the Neonatal Intensive Care Unit in hospital her family were finally able to welcome him home. (You can read or listen to her pregnancy and birth story on the Australian Birth Stories podcast)

Throughout this life-changing experience, her outlook underwent a profound shift, and a clear understanding emerged: the importance of self-belief, the nurturing of her health and wellbeing, and cherishing moments with her young family took center stage.

As a mum, Bryley realised she still had hang-ups about her period. She could only swim with her kids using uncomfortable single-use period products that end up in landfill. She found the available leak-proof options were either unstylish, single-use, or environmentally harmful.

Swimming is integral to the Australian lifestyle, and Bryley didn’t want to sit on the side lines during her period. She wanted stylish, discreet period swimwear that she and her daughters could confidently wear. So, in 2021, she created Azure Belle—a brand empowering women and teens to confident and comfortable, regardless of their menstrual cycle.

By choosing Azure Belle, you're opting for a sustainable, reusable option that reduces waste and makes a positive impact on the planet.

We want to ensure you're satisfied with your Azure Belle swimwear and offer a 100% Happiness Guarantee, love it or return it.

Join our Azure Belle sisterhood and be part of a community that supports and uplifts women and teens across Australia, and the world.

Yours in freedom,

 

Win! Monthly giveaway

We run a monthly giveaway to win a $200 Summer beach pack, simply tag @azurebelleswimwear and #periodswimwear on your socials together with a photo or video of you and your Azure Belle product.