Azure Belle vs Modibodi: Which is Best for Swimming on Your Period?

When it comes to finding the best period swimwear in Australia, two names pop up often: Azure Belle and Modibodi. Both promise you can swim confidently during your period, but they come from very different worlds.

Azure Belle is a proudly Australian-owned small business based in Melbourne, founded by Bryley, a mum of three who knows first-hand the challenges of finding swimwear that works during your period. Every Azure Belle design is made with comfort, style, and sustainability in mind, plus real-life practicality for busy women and teens. Azure Belle is dedicated to making the best period swimwear possible.

Modibodi, once a local start-up, is now owned by Essity, a global hygiene corporation headquartered in Sweden. Their range covers period underwear, activewear, and maternity wear, with swimwear being just one part of a large international product mix.

1. Ownership & Values

• Azure Belle – 100% Australian-owned, female-founded, and run by a mum of three who understands what women and teens need. Every purchase supports a small local business with a strong focus on sustainability.

• Modibodi – Founded in Australia but acquired by Swedish multinational Essity in 2022. Operates on a global scale with broader commercial goals.

2. Product Focus

• Azure Belle – Specialises in period swimwear only, so every style is purpose-built for water comfort, leak protection, and confidence.

• Modibodi – Produces a wide variety of leak-proof products, with swimwear being another category.

3. Comfort & Fit

• Azure Belle – Designed for Australian summers: lightweight, chlorine-resistant, UV-protective, and cut in flattering, stylish shapes. Each piece is tested for real movement in water, style and comfort, without compromise.

• Modibodi – Offers functional swimwear with style variety

4. Sustainability

• Azure Belle – Small-batch production, premium fabrics that last for multiple seasons, compostable packaging, timeless designs that reduce waste and lower footprint through conscious design choices. Plus a free neoprene pouch to store your wet swimwear in when you spend over $60.

• Modibodi – Uses sustainable fabrics in some products, but large-scale production, larger operational equipment, labour, staff means higher environmental impact 

5. Service & Experience

• Azure Belle – Enjoy a 30 Day Happiness Guarantee so you can shop risk-free, love it or return it. There's also same-day dispatch on orders before 12pm, and next-day delivery available. Exceptional customer care from the founder herself, a mum of three who genuinely “gets it”. Fast, personal, and flexible service you can’t get from a global brand. Questions? Live chat on our website for an instant reply.

• Modibodi – Standard shipping and returns process, with customer service managed at a corporate level.

6. Price & Value

• Azure Belle – Premium pricing reflects ethical small-batch production, expert design, and long-lasting quality.

• Modibodi – Can be cheaper due to large-scale manufacturing and broader product range.

The Verdict

If you want swimwear designed in Australia, by a mum who understands your needs, and you value sustainability, style, and outstanding service, Azure Belle is the clear choice.

While Modibodi offers a functional product from a well-known brand, Azure Belle’s small-business heart, fast delivery, and dedicated focus on period swimwear make it the better pick for most women and teens.

Swim confidently, look amazing, and support an Australian business that truly cares.
Shop Azure Belle Period Swimwear Today – same-day dispatch, next-day delivery available, and backed by our 30 Day Happiness Guarantee.